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Search: person:"Eichert, Christian A."
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Eichert, Christian A.
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Coffin, Jack
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Rinallo, Diego
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Santana, Jannsen
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Marketing theory
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Handbook of research on ethnic and intra-cultural marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Crossing wires : short-circuiting marketing theory
Coffin, Jack
;
Eichert, Christian A.
;
Bettany, Shona
; …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 275-292
Persistent link: https://www.econbiz.de/10013257609
Saved in:
2
Almost equal : consumption under fragmented stigma
Eichert, Christian A.
;
Luedicke, Marius K.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 409-429
Persistent link: https://www.econbiz.de/10013398001
Saved in:
3
Where spirituality and religion meet gender and sexuality : toward a research agenda for intersectional marketing theory
Rinallo, Diego
;
Santana, Jannsen
;
Zanette, Maria Carolina
; …
- In:
Marketing theory
23
(
2023
)
4
,
pp. 725-736
Persistent link: https://www.econbiz.de/10014631377
Saved in:
4
Trans-cultural marketing : when intra-cultural and cross-cultural marketing collide
Eichert, Christian A.
;
Coffin, Jack
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 41-56)
.
2022
Persistent link: https://www.econbiz.de/10013499013
Saved in:
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