Owida, Aly; Byrne, P.J.; Heavey, Cathal; El-Kilany, … - In: International Journal of Emerging Markets 17 (2020) 2, pp. 505-529
Purpose: The purpose of this paper aims to evaluate field repair within product-service system (PSS) models operated by multinational manufacturers in the Egyptian emerging market to better understand the unique characteristics of this evolving market and to identify differences compared to...