Search Results - person:"Elliot, Esi Abbam"

From racialized brands to authentic brands : dynamic conceptual blending

Elliot, Esi A.; Cavazos, Carmina; Chow, Ai Ming - In: Journal of global scholars of marketing science : … 34 (2024) 1, pp. 19-44

Persistent link: https://www.econbiz.de/10014488700

Ethnic chambers of commerce and co-creation of value : a synthesis of cultural and networking competencies

Elliot, Esi A.; Smith, Robert Spencer; Bicen, Pelin - In: Journal of research in marketing and entrepreneurship 25 (2023) 1, pp. 26-42

Persistent link: https://www.econbiz.de/10014295061

Artrepreneurship and transmodernity

Elliot, Esi A.; Cavazos, Carmina - In: Journal of business research : JBR 131 (2021), pp. 722-734

Persistent link: https://www.econbiz.de/10012545114

Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market

Ngugi, Benjamin K.; Elliot, Esi Abbam; Blankson, Charles - In: Thunderbird International Business Review 63 (2020) 3, pp. 303-317

Persistent link: https://www.econbiz.de/10012407806

Inter-firm trust between emerging markets : Chinese firms in Africa

Elliot, Esi A.; Zhu, Zhen; Wang, Fei-Ling - In: Journal of macromarketing 39 (2019) 3, pp. 304-333

Persistent link: https://www.econbiz.de/10012109482

Artrepreneurship and learning in ethnic markets

Elliot, Esi A.; Jamal, Ahmad; Cherian, Joseph A. - In: Journal of business research : JBR 82 (2018), pp. 391-399

Persistent link: https://www.econbiz.de/10011771918

Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology

Elliot, Esi Abbam; Ngugi, Benjamin; Malgwi, Charles A. - In: International Marketing Review 35 (2018) 4, pp. 619-636

Purpose: The purpose of this paper is to investigate how technological innovations mitigate inefficiencies in marketing channels in the context of microfinance markets in emerging markets. By examining in detail, specific market inefficiencies that inhibit the efforts of micro and small...

Persistent link: https://www.econbiz.de/10012072566

LGBTQ and religious identity conflict in service settings

Minton, Elizabeth A.; Cabano, Frank; Gardner, Meryl P.; … - In: The journal of services marketing 31 (2017) 4/5, pp. 351-361

Persistent link: https://www.econbiz.de/10011742694

Craft consumption and consumer transformation in a transmodern era

Elliot, Esi A. - In: Journal of business research : JBR 69 (2016) 1, pp. 18-24

Persistent link: https://www.econbiz.de/10011417067

Brand meaning in higher education : leaving the shallows via deep metaphors

Wilson, Elizabeth J.; Elliot, Esi A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3058-3068

Persistent link: https://www.econbiz.de/10011507915