Purpose: In this article we aim to model social media users' behavior in relation with the use of specified Facebook pages and groups, related to eHealth, specifically to healthy diet and sport activities. The study represents to the best of our knowledge the first region-focused on a specific...

Purpose: In this article we aim to model social media users’ behavior in relation with the use of specified Facebook pages and groups, related to eHealth, specifically to healthy diet and sport activities. The study represents to the best of our knowledge the first region-focused on a specific...

Purpose: A growing body of scholarly research focuses on internal communication (IC), which, over the past decade, has become an important specialisation within the field of communication. However, little scholarly attention has been paid to IC education, resulting in a lack of academic...