We investigate the acquisition of Goose Island by Anheuser-Busch InBev to uncover the effects of such an acquisition on pricing and growth in the craft beer industry. We investigate the implications of the acquisition within the context of maverick firms and the unique strategic environment of...

Purpose: This study aims to propose a framework for developing strategies for the supply chain of craft beer that can make the business efficient and profitable, and at the same time, generate sustainability benefits from reducing waste, conserving natural resources and reducing pollution....