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Search: person:"Eppmann, René"
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Gamification
5
Computerspiel
2
Experiment
2
Game theory
2
Gameful experience
2
Spieltheorie
2
Video game
2
Attention
1
Bewertung
1
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
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Customer Experience
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Disclosure
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Enjoyment
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Evaluation
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GAMEX
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Game Elements
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Game-like experience
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Gameful Experience
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Konsumentenverhalten
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Markenführung
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Marketing management
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Marketingmanagement
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English
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German
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Eppmann, René
5
Klein, Kristina
4
Bekk, Magdalena
3
Völckner, Franziska
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing : ZFP ; journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
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ECONIS (ZBW)
5
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All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design
Bekk, Magdalena
;
Eppmann, René
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10013471033
Saved in:
2
Spielbasiertes Marketing : Marketing weiterdenken mit Spielen und Spieldesign
Klein, Kristina
;
Eppmann, René
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 487-507)
.
2020
Persistent link: https://www.econbiz.de/10012302419
Saved in:
3
Essays on gamification and gamified customer experiences
Eppmann, René
-
2019
Persistent link: https://www.econbiz.de/10012231306
Saved in:
4
Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René
;
Bekk, Magdalena
;
Klein, Kristina
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
Saved in:
5
WTG (Way to Go)! : how to take gamification research in marketing to the next level
Eppmann, René
;
Klein, Kristina
;
Bekk, Magdalena
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011939684
Saved in:
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