Evans, Klavdia Markelova; Ermilina, Veronika; Salaiz, Ashley - In: Cross Cultural & Strategic Management 27 (2019) 1, pp. 75-91
Purpose: The paper enhances our understanding of how small businesses with a strong social mission undergo international expansion. Building on the theoretical arguments on social exchange theory (SET), specifically on the literature on reciprocity, the purpose of this paper is to investigate...