Search Results - person:"Evans, Leslie" - EconBiz

The impact of brand experiences on brand resonance in multi-channel fashion retailing

Huang, Ran; Lee, Stacy H.; Kim, HaeJung; Evans, Leslie - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 129-147

Persistent link: https://www.econbiz.de/10011302385

The impact of brand experiences on brand resonance in multi-channel fashion retailing

Huang, Ran; Lee, Stacy H; Kim, HaeJung; Evans, Leslie - In: Journal of Research in Interactive Marketing 9 (2015) 2, pp. 129-147

Purpose – The purpose of this paper is to examine how sensory, cognitive, affective experiences affect relational brand experience in regards to different channels (i.e. online vs store), how relational brand experience influences brand awareness and brand loyalty. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014902384

The predictive ability of fair values for future financial performance of commercial banks and the relation of predictive ability to banks' share prices

Evans, Mark E.; Hodder, Leslie; Hopkins, Patrick E. - In: Contemporary accounting research : a journal of the … 31 (2014) 1, pp. 13-44

Persistent link: https://www.econbiz.de/10010370124

Leading across cultures : designing a learning agenda for global praxis

Hyatt, L.; Evans, Leslie A.; Haque, Md. Mahbubul - In: Contemporary leadership and intercultural competence : …, (pp. 111-124). 2009

Persistent link: https://www.econbiz.de/10003793690

Migration of highly educated Asians and global dynamics

Ong, Paul M. - In: Asian and Pacific migration journal : APMJ 1 (1992) 3, pp. 543-567

Persistent link: https://www.econbiz.de/10001171037

Studies in Welsh education : Welsh educational structure and administration, 1880-1925

Evans, Leslie Wynne - 1974

Persistent link: https://www.econbiz.de/10002052974

China after Mao

Evans, Leslie - 1978 - 1. print.

Persistent link: https://www.econbiz.de/10013546327

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