Adiani, Widyoretno; Aprianingsih, Atik; Fachira, Ira; … - In: Cogent business & management 11 (2024) 1, pp. 1-19
E-wallet services have become a preferred option for digital payments and are expected to continue growing globally over the next few years. A recent trend suggests Millennial consumers use multiple e-wallet services, leading to questions about the concept of loyalty, particularly in the...
