Naveed, Muhammad; Farah, Maya F.; Hasni, Muhammad … - In: International Journal of Bank Marketing 39 (2021) 7, pp. 1091-1113
Purpose: Based on transformative service research (TSR), the study explores the mechanisms by which a firm's information transparency influences a retail investor's perceived financial well-being (PFW). It proposes a model exploring the mediating roles of the investor's financial risk tolerance...