Farquhar, Peter H.; Pratkanis, Anthony R. - In: Management Science 39 (1993) 10, pp. 1214-1226
A phantom alternative is an illusory choice option---it looks real but for some reason is unavailable at the time a decision is made. Phantoms can both help and hinder successful decision making. On the one hand, phantoms can provide useful information on the boundaries of a decision problem and...