Purpose: The purpose of this paper is to empirically test O’Reilly and Madill’s (2012) process model to assess social marketing elements of a multi-year partnership between Coca-Cola Canada and a physical activity microgrant program, known as Teen Challenge, managed by ParticipACTION, a...

Purpose: Corporations often benefit from associating their brand(s) with a sports property; in some cases, the property is owned or supported by a not-for-profit organization (NFP) championing a cause. Title sponsorship of such a sport event has received limited research attention but is...

Purpose: The brand equity pyramid is a theory that explains how people develop loyalty and an attachment to a brand. The purpose of this study is to test whether the predictions made by the theory hold when applied to the brand of ParticipACTION, a Canadian non-profit organization that promotes...

Comprehensive, multi-level approaches are required to address obesity. One important target for intervention is the economic domain. The purpose of this study was to synthesize existing evidence regarding the impact of economic policies targeting obesity and its causal behaviours (diet, physical...

Rates of active school travel have declined over time in line with decreasing levels of physical activity among children. Understanding why some children are driven to school when walking is an option is important for future intervention. The purpose of this study was to evaluate demographic...

Children’s independent mobility (CIM), or a child’s freedom to explore their neighbourhood unsupervised, is important for their psychological development and potentially enables daily physical activity. However, the correlates of CIM remain under-studied particularly in terms of...

The aims of this study were to identity the prevalence of carpooling as a school travel mode in the Greater Toronto and Hamilton Area (GTHA) and to examine attitudes toward automobile school travel and carpooling among adults who drive their children to school. Telephone interviews were...