Smania, Guilherme Sales; Mendes, Glauco Henrique de Sousa; … - In: Journal of Business & Industrial Marketing 37 (2021) 3, pp. 578-593
Purpose: This study aims to validate a model of relationships between critical factors such as service strategy, culture-climate, leadership, customer involvement, technology strategy and service innovation (SI). Moreover, it investigates the impact of SI on a company’s performance and the...