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Search: person:"Felton, Arthur"
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Felton, Arthur P.
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Felton, Arthur
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Making the marketing concept work
Felton, Arthur P.
-
2009
Persistent link: https://www.econbiz.de/10003835807
Saved in:
2
Conditions of marketing leadership
Felton, Arthur P.
- In:
Harvard business review : HBR
34
(
1956
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10002134259
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3
The marketing concept in action
Felton, Arthur P.
- In:
Readings in marketing
,
(pp. 70-80)
.
1963
Persistent link: https://www.econbiz.de/10002134269
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4
Conditions of marketing leadership
Felton, Arthur P.
- In:
Modern marketing strategy
,
(pp. 1-23)
.
1964
Persistent link: https://www.econbiz.de/10002134266
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5
Organizing for marketing
Otteson, Schuyler F.
;
Smith, Wendell
;
Felton, Arthur
; …
- In:
Business Horizons
4
(
1961
)
1
,
pp. 9-29
Persistent link: https://www.econbiz.de/10005431435
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