Liu, Shengjun; Fernandez, Juan Antonio - In: Asian Case Research Journal (ACRJ) 11 (2007) 02, pp. 269-292
Chery, a Chinese domestic car maker, launched a new mini car model, the QQ in July 2003. This was several months earlier than the planned launch date for General Motor (GM)'s new mini car, the Chevrolet Spark. The QQ looked very similar to the Chevrolet Spark but was priced much cheaper. GM...