Apaolaza, Vanessa; Hartmann, Patrick; Fernández-Robin, … - In: International Journal of Contemporary Hospitality Management 32 (2020) 2, pp. 665-682
Purpose: This paper aims to examine the effects of natural plants on satisfaction and loyalty in the hospitality servicescape and provides a theoretical framework explaining the underlying processes. Design/methodology/approach: An experimental study (plants vs no-plants) was conducted in a...