Ferreira, Carla; Lourenço-Gomes, Lina; Pinto, Lígia … - In: International Journal of Wine Business Research 31 (2019) 4, pp. 618-639
Purpose: The purpose of this paper is to analyze the existence and influence of gender effects on wine choice, specifically whether women and men seek the same cues in wine labelling. Design/methodology/approach: Five focus groups, involving 45 regular wine consumers (22 women and 23 men) from...