Ferreira, Gustavo F.C.; Ferreira, Joao P.C. - Southern Agricultural Economics Association - SAEA - 2012
This paper presents evaluation criteria that can be used to evaluate the effectiveness of Virginia wineries websites in the following four different dimensions: (1) general features of a website; (2) wine tourism; (3) marketing; and (4) educational. A total of 182 wineries are analyzed by...