Bazyar, Afshar; Teimoury, Ebrahim; Fesharaki, Mehdi; … - In: Journal of Business & Industrial Marketing 28 (2013) 5, pp. 371-382
Purpose – Inter‐organizational arrangements are increasingly playing an important role in new product development (NPD). This article aims to investigate the links among power, risk, and governance in these kinds of relationships. Design/methodology/approach – The authors investigated the...