Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R.; … - In: Journal of Agricultural and Resource Economics 29 (2004) 03
In a study of beef quality, consumers tasted steak samples and participated in an experimental auction to determine their willingness to pay. Steaks differed in marbling, tenderness, country of origin, and aging method. Marbling and tenderness had statistically significant impacts on consumers'...