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Search: person:"Field, Peter"
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Field, Peter
56
Binet, Les
7
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2
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Blog of the Month: Evil or laughable
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2012
),
pp. 8-10
Persistent link: https://www.econbiz.de/10009822709
Saved in:
2
Lowdown: Twitter
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 8-8
Persistent link: https://www.econbiz.de/10008393694
Saved in:
3
Empirical generalizations about advertising campaign success
Binet, Les
;
Field, Peter
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
Saved in:
4
Winning lines: Press must work harder in online world - Press advertising should not be seen as the weakest link in campaigns.
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 12-13
Persistent link: https://www.econbiz.de/10008177800
Saved in:
5
Winning lines: strategies to combat price discounting - Brands must avoid price promotion and find new ways to win consumers' hearts.
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 14-15
Persistent link: https://www.econbiz.de/10008254058
Saved in:
6
Focus: Marketing accountability in recession - Stress on accountability can be risky in a recession - The measures many brands take in a downturn, such as cutting prices and TV ads...
Binet, Les
;
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 16-19
Persistent link: https://www.econbiz.de/10008261605
Saved in:
7
Empirical Generalizations about Advertising Campaign Success
Binet, Les
;
Field, Peter
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 130-133
Persistent link: https://www.econbiz.de/10008273051
Saved in:
8
Winning lines: Movies cast light in recessionary gloom - Cinema is bucking the economic trend and has TV beating potential.
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 16-17
Persistent link: https://www.econbiz.de/10008168329
Saved in:
9
Winning lines: What women really want from campaigns - Women respond better to ads that portray them in a more progressive and realistic way.
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 12-13
Persistent link: https://www.econbiz.de/10008231595
Saved in:
10
Winning lines: Harnessing the power of the spoken word - Case studies in the past year show growing confidence in word-of-mouth.
Field, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 14-15
Persistent link: https://www.econbiz.de/10008240796
Saved in:
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