Filho, Lima; Oliveira, Dario de; Sproesser, Renato Luiz; … - International Farm Management Association - IFMA - 2005
One of the tasks most difficult in the planning of marketing has been the election of the market-target. Being thus, the market segmentation reveals of great importance. The objective of this study is to discuss a market segmentation model of meat consumers. For in such a way, a bibliographical...