The concept of origin-linked product is familiar to Vietnamese urban consumers: in a survey conducted in 2005,Vietnamese urban consumers were able to quote 265 Vietnamese origin- linked products, mainly fresh ones (fruits and vegetables). These products are valued for their sanitary quality and...

This paper documents the logics underpinning Vietnamese farmers' management practices of an emerging disease, the avian flu (H5N1). In the area of our survey, one the front line of the fight against H5N1 according to international organizations (WHO, OIE, FAO), farmers and their poultry are...

We use the "symbolic contagion" concept (Rozin and Nemeroff, 1994) and its adaptation to the food modernization framework by Fischler (1994) to analyse the interactions between quality signs and points of sales -street vending, formal and informal open-air market and supermarket- in consumers...

Supermarkets and other modern distribution outlets are sprouting in the cities of Vietnam to market goods to an emerging middle class, resulting in significant changes in the structure and operation of food supply chains. The sustainability literature advocates a multiple stakeholder approach to...