Search Results - person:"Flaherty, Theresa B."

Social media strategies for the academic department : a three-phase framework

Clarke, Irvine; Flaherty, Theresa B. - In: Cutting-edge social media approaches to business …, (pp. 269-287). 2010

Persistent link: https://www.econbiz.de/10008810865

Student intercultural proficiency from study abroad programs

Clarke, Irvine; Flaherty, Theresa B.; Wright, Newell D.; … - In: Journal of marketing education : JME 31 (2009) 2, pp. 173-181

Persistent link: https://www.econbiz.de/10003869940

Student Intercultural Proficiency From Study Abroad Programs

Clarke, Irvine; Flaherty, Theresa B.; Wright, Newell D.; … - In: Journal of marketing education : JME 31 (2009) 2, pp. 173-181

Persistent link: https://www.econbiz.de/10008286667

RFID and consumer privacy

Clarke, Irvine; Flaherty, Theresa B. - In: Journal of internet commerce 7 (2008) 4, pp. 513-527

Persistent link: https://www.econbiz.de/10003800837

RFID and consumer privacy

Clarke, Irvine; Flaherty, Theresa B. - In: Journal of internet commerce 7 (2008) 4, pp. 513-527

Persistent link: https://www.econbiz.de/10009853572

Teaching the Visual Learner: The Use of Visual Summaries in Marketing Education

Clarke, Irvine; Flaherty, Theresa B.; Yankey, Michael - In: Journal of marketing education : JME 28 (2006) 3, pp. 218-226

Persistent link: https://www.econbiz.de/10007376918

Advances in electronic marketing

Clarke, Irvine (contributor); … - 2005

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising" - Provided by publisher

Persistent link: https://www.econbiz.de/10002479796

The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force

Clarke, Irvine; Flaherty, Theresa B.; Zugelder, Michael T. - In: Industrial marketing management : the international … 34 (2005) 4, pp. 399-406

Persistent link: https://www.econbiz.de/10006237788

Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study

III, Irvine Clarke; Flaherty, Theresa B. - In: Journal of Electronic Commerce in Organizations (JECO) 2 (2004) 4, pp. 75-89

This article addresses some of the unique challenges faced as small businesses try to establish a presence in the fiercely competitive online marketplace. Specifically, a small fragrance/aromatherapy boutique (named The Scent Network) is the organization examined. This brick-and-mortar retailer...

Persistent link: https://www.econbiz.de/10010544825

Challenges and Solutions for Marketing Educators Teaching in Newly Emerging Markets

Clarke Iii, Irvine; Flaherty, Theresa B. - In: Journal of marketing education : JME 25 (2003) 2, pp. 118-129

Persistent link: https://www.econbiz.de/10006253791