Casalo, L.; Flavian, C.; Guinaliu, M. - In: International Journal of Electronic Finance 2 (2008) 1, pp. 31-49
In this paper, we have analysed the antecedents of affective commitment to a website, due to the fact that commitment is a key factor in order to maintain a long-term relationship between the consumer and the business in the online context. In terms of affective commitment, we have found a...
