Fleming, Piers; Townsend, Ellen; Hilten, Joost A. van; … - In: Journal of Risk Research 15 (2012) 7, pp. 857-873
The effectiveness of a medical treatment should not predict its risk (highly effective treatments can be either safe or risky), however, people's use of heuristic shortcuts may lead them to judge a link between effectiveness and risk, typically a negative correlation. A particular concern is...