Arteaga, Francisco; Floristan, Elena; Gil, Irene; … - Facultatea de Administraţie Publică, Şcoala … - 2010
The phenomena of volunteering, as part of the non-for profit sector, can be studied from a marketing approach in the context of the study of Special Events. In this study we wish to explore volunteering in a Religious Mega-Event though the concept of pre-use (expected) and post-use (perceived)...