Dymitrowski, Adam; Fonfara, Krzysztof; Deszczyński, Bartosz - In: Journal of Business & Industrial Marketing 34 (2019) 5, pp. 1054-1065
Purpose: The purpose of this paper is to identify the role of a company’s external informal relationships in the internationalization process. Design/methodology/approach: To achieve the aim of this paper, a qualitative research was undertaken. The data used for analysis were obtained through...