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Search: person:"Fonseca, Marcelo J."
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How established organizations combine logics to reconfigure resources and adapt to marketization : a case study of Brazilian religious schools
Dolbec, Pierre-Yann
;
Castilhos, Rodrigo B.
;
Fonseca, …
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 118-135
Persistent link: https://www.econbiz.de/10012801837
Saved in:
2
Consumption, crisis, and coping strategies of lower class families in Brazil : a sociological account
Castilhos, Rodrigo B.
;
Fonseca, Marcelo J.
;
Bavaresco, Vera
- In:
International journal of consumer studies
41
(
2017
)
4
,
pp. 379-388
Persistent link: https://www.econbiz.de/10011704461
Saved in:
3
Pursuing upward transformation : the construction of a progressing self among dominated consumers
Castilhos, Rodrigo B.
;
Fonseca, Marcelo J.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10011417060
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