Billiot, Theresa; Forbes, Lukas P. - In: Journal of International Education in Business 14 (2020) 1, pp. 130-143
Purpose: The purpose of this paper is to use Fink’s (2013) taxonomy of significant learning in a retail marketing class to help rural, price-sensitive students develop empathy toward high-end urban customers while becoming self-directed learners. Design/methodology/approach: Using a 16-week...