Fortezza, Fulvio; Pagano, Alessandro; Bocconcelli, Roberta - In: Journal of Business & Industrial Marketing 36 (2021) 13, pp. 250-262
Purpose: Even though the crowdfunding (CF) literature is rapidly reaching its maturity phase, the topic of serial CF (i.e. the participation in more than one CF campaign) is as much promising as still largely under explored. This study thus aims to offer a thorough view of the dynamic and...