Kubberød, Elin; Viciunaite, Viktorija; Fosstenløkken, … - In: Journal of Small Business and Enterprise Development 26 (2019) 5, pp. 747-763
Purpose: The purpose of this paper is to address the recent calls for an in-depth investigation of the entrepreneurial marketing (EM) practices of small businesses and a further conceptual development of EM under market uncertainty. Drawing on the EM mix (i.e. person, purpose, practices and...