Sancho-Esper, Franco Manuel; Mas-Ruiz, Francisco José - In: Academia Revista Latinoamericana de Administración 32 (2019) 2, pp. 282-302
Purpose: The purpose of this paper is to analyse the role of switching costs (SwCs) on established firm cost behaviour towards a competitive entry in the Spanish domestic airline market, taking into account the entrant profile and airport capacity restrictions. Design/methodology/approach: The...