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  • Search: person:"Freeman, Kenneth M."
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Subject
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Brand awareness 1 Pest control 1 Product launch 1 Risikokapital 1 Small firms 1 Target marketing 1 Venture capital 1
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Undetermined 1
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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research-article 1
Language
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English 2
Author
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Freeman, Kenneth M. 2 Batterson, Leonard A. 1
Published in...
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Journal of Consumer Marketing 1
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Building wealth through venture capital : a practical guide for investors and the entrepreneurs they fund
Batterson, Leonard A.; Freeman, Kenneth M. - 2017
Preface -- Introduction -- Understanding the major players -- The venture capitalist : funder of dreams -- The entrepreneur : his mind and his "cultivation" -- For the investor : a guide to realizing big returns -- Why should you invest in venture capital? -- How to find the right venture...
Persistent link: https://www.econbiz.de/10011644632
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Cover Image
Target marketing: The Logic Of It All
Freeman, Kenneth M. - In: Journal of Consumer Marketing 9 (1992) 3, pp. 15-18
Considers the successful implementation of a target marketing strategy by a small US firm introducing a new insecticide brand. Examines how the market was broken down by geography, ethnic group and demography, and how this was used to target consumers through advertising. Surmises that target...
Persistent link: https://www.econbiz.de/10014849055
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