Preface -- Introduction -- Understanding the major players -- The venture capitalist : funder of dreams -- The entrepreneur : his mind and his "cultivation" -- For the investor : a guide to realizing big returns -- Why should you invest in venture capital? -- How to find the right venture...

Considers the successful implementation of a target marketing strategy by a small US firm introducing a new insecticide brand. Examines how the market was broken down by geography, ethnic group and demography, and how this was used to target consumers through advertising. Surmises that target...