Walsh, Gianfranco; Mitchell, Vincent‐Wayne; Frenzel, … - In: Marketing Intelligence & Planning 21 (2003) 5, pp. 305-317
The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is...