An efficient performance measurement system is essential for controlling, monitoring and improving service quality in governmental organisations. In this study, a new ‘government performance evaluating (GPE) procedure’ using a balanced scorecard structure integrated with a fuzzy linguistic...

Mathematical models were used to explore research methodology in the field of marketing; however, the methodology was focused more on quantitative than on qualitative methods. Utilizes the mathematical model on deductive technique and flow chart to explain how the means‐end chains (MECs)...