Domínguez-Falcón, Carmen; Verano-Tacoronte, Domingo; … - In: International Journal of Pharmaceutical and Healthcare … 12 (2018) 4, pp. 447-462
Purpose: The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools. However, the study of the implementation of these tools is still quite limited, especially in terms of a...
