Perrea, Toula; G. Grunert, Klaus; Krystallis, Athanasios; … - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 2, pp. 296-314
Purpose – Values-attitudes hierarchical models are quite frequent in the consumer behaviour literature. In attitudinal models specific to food produced in an environmentally friendly way (i.e. “green” food), past research evidence mainly originating in Western cultures posits that the...