Floren, Jessen; Rasul, Tareq; Gani, Azmat - In: Journal of Islamic Marketing 11 (2019) 6, pp. 1557-1578
Purpose: The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to shed light on global trends and dynamics beyond Islamic marketing and how Islam, as one of the most...