Valdez-Juárez, Luis Enrique; Gallardo-Vázquez, Dolores; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-24
The topic of consumer behavior in a social context is important due to its influence on the behaviors and attitudes of individuals. New online business models are adopting open innovation practices focused on improving their sales channels through their technological capacity. In this paper, we...