Sundbo, Jon; Rubalcaba, Luis; Gallouj, Faïz - In: International Journal of Quality and Service Sciences 14 (2021) 1, pp. 65-85
Purpose: This paper aims to develop a conceptual framework for understanding the role of servitization in the creative and cultural industries (CCI). Design/methodology/approach: A conceptual model is proposed based on five elements: servitization drivers (digitalization in particular), agents,...