Elena, Parpandel Denisa; Cristina, Gãnescu; Elena, … - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1601-1603
Given the national context, but also international economic crisis, businesses are seeking the highest returns. Why would a business franchise win a bet? Because franchising is the most dynamic and powerful method practiced for business development and economic opportunity and the franchisee has...