Garrido-Moreno, Aurora; García-Morales, Víctor; King, … - In: Journal of Service Management 31 (2020) 3, pp. 313-343
Purpose: Although Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the...