Garczarek-Bąkv, Urszula - In: International Journal of Management and Economics 54 (2018) 1, pp. 36-49
Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products' possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences in eye movement and brain activity for PL...
