Garrett, Peter - In: International Journal of Wine Marketing 14 (2002) 1, pp. 68-71
The ‘Raison d'etre’ for this article is the fact that the area is waking up, in no small way, to its wine, agricultural and tourist potential. It has produced some identifiable top grade wine for many years, on a ‘Take it or leave it’ basis. It is now interested in customers, but is not...