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Search: person:"Gatignon, Hubert"
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English
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27
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Gatignon, Hubert A.
68
Gatignon, Hubert
46
Anderson, Erin
13
Robertson, Thomas S.
11
Bowman, Douglas
8
Gotteland, David
7
Haon, Christophe
7
Soberman, David A.
6
Anderson, Philip
5
Tushman, Michael L.
5
Smith, Wendy
4
Soberman, David
4
Eliashberg, Jehoshua
3
Vanden Abeele, Pierre
3
Xiang, Yi
3
Christen, Markus
2
Gatignon, Aline
2
Goldenberg, Jacob
2
Lajos, Joseph
2
Le Nagard, Emmanuelle
2
Lecocq, Xavier
2
Libai, Barak
2
Muller, Eitan
2
Parker, Philip M.
2
Pauwels, Koen
2
Pekovic, Sanja
2
Rolland, Sylvie
2
Sorescu, Alina
2
Vosgerau, Joachim
2
Zimmer, Jenny
2
Bulte, Christophe Van den
1
Chatterjee, Rabikar
1
Devinney, Timothy Michael
1
Fein, Adam J.
1
GATIGNON, Hubert
1
Gatignon, Hubert Andre
1
Hanssens, Dominique M.
1
Helsen, Kristiaan
1
Kimberly, John R.
1
Larréché, Jean-Claude
1
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18
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11
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1
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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114
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1
The effect of marketing breadth and competitive spread on category growth
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
Saved in:
2
Manipulating consumers is not marketing : a commentary on Cass R. Sunstein’s “Fifty shades of manipulation”
Gatignon, Hubert A.
;
Le Nagard, Emmanuelle
-
2015
Persistent link: https://www.econbiz.de/10011409982
Saved in:
3
Les comportements éthiques et ceux contrevenant aux principes déontologiques de la recherche dans le processus de publication
Gatignon, Hubert A.
- In:
Recherche et applications en marketing
34
(
2019
)
2
,
pp. 67-79
Persistent link: https://www.econbiz.de/10012113800
Saved in:
4
Why customers upgrade their reserved options : the impact of the reservation gap
Yao, Dai
;
Yang, Haiyang
;
Gatignon, Hubert A.
-
2014
Persistent link: https://www.econbiz.de/10010482264
Saved in:
5
Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline
;
Gatignon, Hubert A.
-
2010
Persistent link: https://www.econbiz.de/10008807653
Saved in:
6
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
7
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Yi
;
Soberman, David
;
Gatignon, Hubert
- In:
Production and Operations Management
31
(
2021
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10012636669
Saved in:
8
Explaining cross-country differences in the effects of R&D expenditures on risk and stock returns
Ngobo, Paul-Valentin
;
Gatignon, Hubert A.
-
2012
Persistent link: https://www.econbiz.de/10009704668
Saved in:
9
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
10
A marketing perspective on business models
Gatignon, Hubert A.
;
Lecocq, Xavier
;
Pauwels, Koen
; …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
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