This paper proposes an economic philosophy derived from the main Philosophy of Humanism of all relationships among individuals (the philosophy of the science of human love), as a direct practical application of the philosophy of giving more than receiving. Can the producer achieve high...

Service is created when it's marketed, and this is why we try to measure “service quality” through “marketing mix”. This paper analyzes the Egyptian banking performance, and measures the effect of the marketing mix on service quality and the effect of service quality on performance...

This paper analyzes the Egyptian banking performance, and measures the effects of the elements of marketing mix on performance indicators. Banking performance is measured, using Return On Assets (ROA) and Return On Equity (ROE) as measures of profitability performance, and Market Share of Assets...