Concern for the environment has become one of the most important issues of the 1990s. Both in Europe and the United States, companies have discovered that consumers will buy products, or avoid their purchase, based upon environmental considerations. This phenomena, referred to as Green...

The differences and similarities in US consumers' perceptions of cars produced in six countries was highlighted, helping to determine product differentiation and define the proper competitive position for a product. It looks closely at country‐of‐origin bases, and whether to fight them,...

Using a legal system of strict liability allowing contributory negligence as a valid defense provides an alternative to consumer protection regulation. In addition, the strict liability system allows rapid and responsive compensation to injured individuals. Corporate uncertainty as to future...