Gefen, David; Heart, Tsipi Heart - In: Journal of Global Information Management (JGIM) 14 (2006) 4, pp. 1-30
Trust and trust beliefs (trustworthiness) are key to e-commerce success but depend, to a large extent, on culture. With e-commerce being an international phenomenon, understanding the cross-cultural aspects of trust creation is therefore arguably required although mostly ignored by current...