This paper explores the emergence of a business culture among merchants and entrepreneurs in the Ionian Islands during the period of British rule (1815-1864). New forms of business organisation (the joint-stock company), and novel commercial practices, such as advertising, represent examples of...

This paper explores the emergence of a business culture among merchants and entrepreneurs in the Ionian Islands during the period of British rule (1815-1864). New forms of business organisation (the joint-stock company), and novel commercial practices, such as advertising, represent examples of...